Built in Britain at Sunseeker International's Dorset shipyards

Formula 1’s Eddie Jordan allowed the media to step aboard his new flagship tri-deck Sunseeker 155 yacht today.

The launch event at Sunseeker International’s shipyard in Poole was also attended by group president Robert Braithwaite and all the team members who had spent 400 hours or more working on the superyacht.

The yacht, named Blush, will leave Dorset on the South Coast of England this Thursday, en route to Palma Majorca, subject to weather conditions.

It marks the biggest project ever undertaken by the luxury yacht manufacturer. The design concept was conceived in the UK, the building and testing phase also took place in Portland and Poole.

Robert Braithwaite said: ‘This boat is British; designed and built in Britain.

‘It’s the world leader in its class, 100 tonnes lighter than anything in its competition, which means better fuel economy and it can cover 4,500 miles on a full tank.

‘That is quite an amazing thing to do.’

Eddie Jordan, who has been a Sunseeker customer for almost 30 years, praised the ‘tough and resiliant’ team for completing the superyacht despite the tough market conditions of 2008 and 2009.

He added: ‘Poole should be called Sunseeker Poole because of the company’s investment and belief in the town.’

Guests to the launch event were treated to a performance by Elle & the Pocket Belles.

Special ‘Blush’ t-shirts were given to the Sunseeker staff who built the boat.

The Sunseeker team are also celebrating the commissioning of a second 155 Yacht following a sale in Dubai.

Watch the video!