Lifeboat Tea to raise £200,000 a year for RNLI
Brew-loving sailors can now support the RNLI with every sip of their cuppa. Williamson Tea has launched its new Lifeboat Tea, a Kenyan black tea that aims to raise £200,000 a year for the Royal National Lifeboat Institution (RNLI).
The new Lifeboat Tea has been completely redesigned and is on sale in Waitrose stores nationwide. For every pack sold, 7p will go directly to the RNLI, with funds raised going towards purchasing inshore rescue boats, as well as training of the crew and support services.
Produced by Williamson Tea, a family owned business with over 140 years of tea expertise, Lifeboat Tea has had a long-standing association with the RNLI: “We’ve been associated with the RNLI for the past twenty years and have raised well over £100,000 for the charity to date,” says Williamson Tea Managing Director Philip Magor. “Now we’re looking to double this figure annually with the re-launch of Lifeboat Tea, so that the RNLI can continue in its invaluable and voluntary service of saving lives at sea.”
Lifeboat Tea first originated when a sailor and his crew were caught in a violent storm during the tragic Fastnet race in 1979. All crew members were rescued from their sinking boat by the RNLI and Lifeboat Tea was set up to mark their gratitude and to raise money for their life savers.
Lifeboat Tea has a RRP of £2.09 and can be bought from Waitrose stores nationwide.