The British Marine Federation has relaunched itself as a ‘British Marine’ brand to better promote businesses and British excellence in the UK and overseas markets.
The organisation has pledged to invest heavily in a campaign to encourage consumers to look for the new British Marine logo and buy from British Marine members.
The new look is the result of a year-long re-brand exercise.
Fiona Pankhurst, President of British Marine said: “This is a seriously exciting time for British Marine. The new brand will strongly connect our members with Britain’s reputation for quality, excellent design and innovation.’
National Boat Shows (NBS) has also re-branded to become British Marine Boat Shows.