Previously known as London On-Water Boat Show, the renamed London Yacht Show will focus on luxury brands.

Announcing the event, Andrew Williams, President, Maritime, Informa Global Exhibitions, said: “Since we acquired this event at the end of 2018, we have worked to understand the needs of the event’s exhibitors, and have consequently taken the decision that we needed to relaunch this event with a brand new focus on luxury lifestyle yachting and boating, complemented by luxury brands.”

Informa also runs the Monaco Yacht Show in Europe as well as the Fort Lauderdale International Boat Show and the upcoming Miami Yacht Show.

Williams added: “St Katharine Docks is perfect for such an event and we will continue to work with this iconic setting which is steeped in heritage and truly unique.

“In addition, we are delighted that our new partnership with British Marine, the UK’s trade association for the leisure, superyacht and small commercial marine industry, and organisers of Southampton Boat Show, is firmly cemented and they support the relaunch of this new event.”

Commenting on the partnership, Lesley Robinson, CEO, British Marine, which cancelled the 2019 London Boat Show due to a lack of support, said: “This alliance will deepen the show’s ties to the UK yachting and boating industry and enable key partners, from yacht builders and brokers to luxury goods manufacturers, to participate in shaping the development and growth of London Yacht Show in the future.”

As part of its relaunch, London Yacht Show, will open on the Wednesday for an exclusive VIP Elite function and press afternoon which will give guests the opportunity to preview the over 60 yachts and boats on display.

St Katharine Docks will host two floating villages with full size event marquees including a Platinum Pavilion, featuring luxury yachting and lifestyle products and a Monument Marquee, featuring marine ‘toys’ and boating accessories.

The Docks’ Marble Quay will also feature a parade of super cars, bikes and trailer boats, and VIP ticket holders can also enjoy a floating champagne bar in addition to a VIP Lounge and concierge service.

Tickets will be available for visitors to purchase at the beginning of February through the website: www.londonyachtshow.com.

The London Yacht Show will open: Wednesday 8: 2pm – 9pm (VIP Elite & Press Only) – this is the pre-show viewing for VIP Elite pass holders only.

Visitors can purchase tickets to attend: Thursday 9: 11am – 8pm; Friday 10: 11am – 8pm; Saturday 11: 10am – 6pm and Sunday 12: 10am – 5pm.

The London Yacht Show at St Katherine Dock has partnered with British Marine to deepen its ties with the UK’s yachting and boating sector.