For the next two years, any funds raised during the Cowes Week regatta will go towards youth development initiatives on the island as well as further afield

The youth charity UKSA has been announced as the official event charity for Aberdeen Asset

Management Cowes Week for the next two years.

The national organisation, which is based on the Isle of Wight, was chosen following an ‘extensive evaluation process’ by Cowes Week Limited (CWL) and event sponsors Aberdeen Asset Management.

Michelle Warner, sales and marketing director at Cowes Week Limited, said: ‘Supporting

youth sailing is important for the future development of Aberdeen Asset

Management Cowes Week and therefore it’s fitting to focus the

charitable objectives of our event on this inclusive approach.

‘Any funds

raised during the regatta will support specific youth development

initiatives to benefit children on the Island as well as further afield.

‘The UKSA has great resources in place on the Island and a local

presence in Cowes; we’re delighted to be working with them.’

Lynda Affleck, head of charitable giving at Aberdeen Asset Management, added: ‘As

part of our sponsorship investment in Cowes Week we’re fully committed

to providing opportunities for the next generation.

‘This is demonstrated

by the support we already provide to crews of under 25 year-olds at the

regatta through the highly successful youth initiative we introduced in

2012.

‘This new relationship with UKSA further cements our commitment to

promoting youth participation in sailing and we’re looking forward to

working with them in their capacity as Aberdeen Asset Management Cowes

Week’s official charity.’

As part of UKSA’s involvement with the regatta, they will be

providing opportunities for all-comers to get afloat and experience the

excitement of sailing at this iconic event. In addition, they will be

engaging with the public shore-side with a presence at one of the main

exhibition sites and working closely with the local business community

and event sponsors.

Richard Thornton, CEO of UKSA commented: “We are extremely proud

and excited to be chosen as the new Cowes Week official charity. The

core values of our organisation fit seamlessly with Cowes Week:

challenge on the water while also having fun. Being the chosen charity

is a big step forward for UKSA, and falls nicely in line with our

strategy to massively increase the number of young people on our youth

development programmes from 200 a year to 2,000 – the boost from being

Aberdeen Asset Management Cowes Week’s chosen charity will be a huge

help towards this. We have a range of exciting activities planned for

the regatta, designed to promote inclusivity for all. We want to show

that sailing is more than just a hobby; it is a catalyst that transforms

people’s lives. One of our key aims as official charity will be to

raise enough funds to offer every Year 6 primary school child on the

Island the opportunity to get on the water with UKSA, and we are

delighted that this takes us a step closer to making this dream a

reality
.”